You've seen'em... those web sites with gaudy backgrounds, distracting blinking icons, blaring music, and pictures of the pet cat that take so long to load that you wonder if your computer locked-up. Somewhere in the process of proving they know all the tricks, the builders of those websites fail to communicate effectively. They scream at you, but the message is lost.

There's nothing wrong with backgrounds, icons, sounds and pictures if they are used to enhance the message and purpose of the site and consideration has been given as to whether that enhancement is worth the additional time it will take for download. There seem to be many web site builders who aspire to be movie producers and have not realized the internet is a completely different medium and which has it's own unique qualities that are waiting to be taken advantage of and used effectively.

While we look forward to inevitable internet speed increases, Lilypad works fluently within current limitations, exercises the net's unique qualities and squeezes out every drop of effectiveness.

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